They have a better understanding of the culture gleaned from learning the language itself. Writing and other proficiencies In short, a high level of linguistic proficiency can mean the difference between business success and failure. Today, there is also a demand for highly-specialized training in business writing in the target language (Hindi), contract negotiations, and skills in presentation delivery and conducting interviews. Companies that eye operational and sales expansion in the South Asia region are mostly recruiting people who are familiar about Indian culture and who could articulately and fluently speak and write Hindi. The Hindi-speaking population is an important global market segment, making it a usual and viable target of most global businesses. Hindi also uses a different script (called Devanagari) when used in writing. This script is unlike the system of writing used in English. Needless to say, learning Hindi could be a really challenging activity. Through the years, many teachers have devised and used different techniques to teach the language to non-Indians. This does not include the 41 million in Pakistan who spoke its twin language, Urdu. This makes Hindi a language spoken by one of the largest groups of people in the whole world, second perhaps only to Mandarin Chinese. Hindi is directly derived from one of the world s oldest languages, Sanskrit. Through the ages, it had been influenced and enriched by other languages such as Farsi, Arabic, Dravidian, Turkish and even Portuguese and English. Standard Hindi is also serving as the official language in the nearby island of Fiji. As a language, Hindi evolved from another one, the Prakrit. It emerged from being a local dialect like Braj, Awadhi, and Khari Boli. Through the years, Hindi evolved, mixed with influences and several terms from other languages, including Arabic and Persian. Now let s take a look at some of the common songs during the 20th century which has elicited a great chunk of attention. The movie Barsaat is considered as the trigger of the golden age of Bollywood. It was bannered by a song called Hawa Mein Udta Jaye from the creative input of Ramesh Shastri. The song is depicted by a woman in full joy and feeling of love flinging her scarf carelessly against the wind along the slopes of a mountain.